Personally I think Hemant Metha considers himself “The Friendly Atheist” because he smiles while he mocks and ridicules Christians. Or perhaps it's because he's friendly toward those who share his world-view. Who knows? It's certainly not because he's safe to be around if you aren't of like mind.
Regardless, it would seem a better fit and more accurate nomenclature if his blog was called, “The Joy of Treating Others With Derision and Disdain.” His regular readers stop at almost nothing in a supercilious free for all of playground bullying and puerile humour.
Jesus describes the atheist mind-set displayed on Hemant's blog, and then goes on to lay out how it is to be and will be in His Kingdom.
As recorded in Matthew Chapter Five, Jesus said, “Here’s another old saying that deserves a second look: ‘Eye for eye, tooth for tooth.’ Is that going to get us anywhere? Here’s what I propose: ‘Don’t hit back at all.’ If someone strikes you, stand there and take it. If someone drags you into court and sues for the shirt off your back, gift-wrap your best coat and make a present of it. And if someone takes unfair advantage of you, use the occasion to practice the servant life. No more tit-for-tat stuff. Live generously. “You’re familiar with the old written law, ‘Love your friend,’ and its unwritten companion, ‘Hate your enemy.’ I’m challenging that. I’m telling you to love your enemies. Let them bring out the best in you, not the worst. When someone gives you a hard time, respond with the energies of prayer, for then you are working out of your true selves, your God-created selves. This is what God does. He gives His best - the sun to warm and the rain to nourish - to everyone, regardless: the good and bad, the nice and nasty. If all you do is love the lovable (Hemant), do you expect a bonus? Anybody can do that. If you simply say hello to those who greet you, do you expect a medal? Any run-of-the-mill sinner does that (especially those who think that doing so makes them good without God). “In a word, what I’m saying is,Grow up. You’re kingdom subjects. Now live like it. Live out your God-created identity. Live generously and graciously toward others, the way God lives toward you.”
Yes, I guess Hemant is friendly – toward those who show him kindness first. As for the rest of us? You'd better duck because you can count on any disagreement with the atheist world-view as being said to stem from personal hatred or a phobia of some sort.